Storytelling

23
Nov

Podcast 4: Informed Consent & Ethics in Nonprofit Storytelling

Posted by | · · · · · · · · | Business · Ethics · Nonprofits · Photography · Podcast · Storytelling · Video & Film

Working with vulnerable people almost always leads to questions about how we should behave as ethical storytellers. In this podcast, we discuss the difference between consent and informed consent,  model releases, and how to handle difficult situations like photographing children. If you’d like to see more of this kind of […]

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26
Oct

A Flowchart to Help You Find the Right Medium for Your Story

Posted by | · | Infographic · Photography · Social Media · Storytelling · Video & Film · Writing

Do you ever get stumped about what kind of story to create? Let our story flowchart help you! Click on it to see it larger with links and all. Flowchart made with SmartDraw.

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26
Oct

How to Rework a Story for Social Media

Posted by | · · · · · · | Photography · Social Media · Storytelling · Uncategorized · Video & Film

This month we wanted to get down to practicalities and show you how to rework a story for different social media channels. Today, I’ll share the way I used a video story for Facebook, Twitter, and Instagram. While my demonstration in these posts uses a video for the major links […]

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08
Sep

Thomas Patterson: The Editor’s Take on Working With Photographers

Posted by | · · · · · · · | Nonprofits · Photography · Storytelling

Photography can be a lonely business.   When I was a full-time photographer, I often felt like a lone wolf, moving from assignment to assignment, shoot to shoot, without much of a connection to the audience for my work and without the feedback from clients I needed to improve. Too […]

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24
Aug

How Do I Know If My Story Is Actually A Story?

Posted by | · · · · · · · · | Storytelling · Writing

I once spent an entire year studying storytelling. I wanted to understand why some stories held more power than others. What made them different? I looked at a lot of stories. And I saw things that people were trying to sell as stories that were totally missing narrative. So here […]

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03
Aug

The Value of Telling a Real Story – Warts and All

Posted by | · · · | Storytelling

Oftentimes, the real-life stories we remember the most are marked by twists and turns, obstacles, and failure. Like the one about the world-famous ballerina rejected from a ballet academy when she was 13. Or the one about a man’s sleepwalking disorder that nearly killed him. Or the one about a […]

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25
May

5 Google Analytics Metrics to Help You Understand Your Audience

Posted by | · · · · | Storytelling · Writing

Earlier this month Crystaline wrote that understanding your audience is the most important part of nonprofit storytelling. Now I’ll expand on one of the suggestions she gave in her write-up: using Google Analytics. I don’t have any special qualifications for writing this post except that for five years I’ve worked […]

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11
May

Visual Stories for Nonprofits: ICRC’s Syria Street

Posted by | · · · · · · · · | Multimedia · Nonprofits · Photography · Storytelling · Video & Film

Malak Jaafar is the Digital Content Manager at the ICRC in Lebanon. She has been working with the ICRC’s Communications Department since 2014. She is based in Beirut.   We recently saw your multimedia story called “Syria Street” and we were really impressed by your innovative use of design, audio, […]

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04
May

Understanding Your Audience is the Most Important Part of Nonprofit Storytelling

Posted by | · · · · · | Nonprofits · Photography · Social Media · Storytelling · Video & Film

Have you put time and energy into a campaign or video, published it online, and gotten fewer than 100 likes or totally missed your fundraising goal? I’ve been there. It’s a horrible experience. Storytelling is supposed to be the magic bullet to get people’s attention, right? Nonprofits sometimes assume donors […]

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