Africa for Norway – Storytelling That Turns the Tables

Posted by | · · · | Audio & Music · Video & Film

Tell me this video doesn’t make you laugh and also think about African stereotypes in the media.

The Radi-aid website asks: “Imagine if every person in Africa saw the “Africa for Norway” video and this was the only information they ever got about Norway. What would they think about Norway?”

Exactly.

And by the way, I love that the Norwegian aid agency helped fund this video. I also love the tiny bouncing radiator that guides us through the subtitled lyrics starting at 02:24. It’s the details that count.

Be sure to read about the four things that Radi-aid wants, including fundraising not based on exploiting stereotypes. The Radi-aid website also offers up some cringe-worthy videos that inspired the “Africa for Norway” shoot, such as “Do they know it’s Christmas” by Band aid 1984. That song is going into heavy rotation here on U.S. radio stations with Christmas coming. I wish they would stop. I believe it’s one of the worst songs/stories/videos out there for perpetuating African stereotypes.


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