Understand the true cost of running a photography business and learn to price your services fairly – all in about an hour.

 
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How to Price Nonprofit Photography

A Course from NGO Storytelling

 
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You Can Run a Profitable Nonprofit Photo Business

Some of the most frequently asked questions we get at NGO Storytelling are some variation of “What should I charge a nonprofit for my photography?” We struggled with this question and more in the early years of our career.


We want you to be confident and successful in your nonprofit photography business.

We don’t want you to go through what we went through! So we’re here to help. We want you to be confident and successful in your nonprofit photography business. This course includes: 9 videos and 7 corresponding worksheets, 3 bonus worksheets and 1 bonus podcast. The worksheets are yours to download and keep forever. Plus, we’ll invite you to join our private Facebook group of NGO Storytellers. Check out our FAQ for more details on the course. Registration is open from May 31, 2019, and closes on June 7, 2019, at 7 p.m. The cost is $129. You’ll have access to the course videos, workshets and bonus materials from June 8 to September 8, 2019.


What Is This Course About?

This online course is a roadmap to help you better understand what you need to charge to stay profitable and in business. It’s geared more toward beginners but also provides valuable insights for photographers with years of nonprofit photography experience. By the end of this course, you should be able to:

• Understand the average costs for a photography business.
• Dispel the myth of a single or standard rate in photography.
• Calculate your cost of doing business (CODB).
• Understand how to you use your CODB calculation as a starting point for setting photography rates, whether that be a day rate, a per picture rate or something else.
• Understand image licensing and how to use it as a tool meet your client’s budget.
• Understand photography service descriptions you should be charging for.
• Negotiate your rates with improved skill.
• Feel more confident when it comes to asking to be paid for your services.

Setting your numbers and sticking to them can be difficult. As creative professionals we are sometimes asked to lower our numbers or even work for free. This can feel especially difficult when working with nonprofits whose mission you admire. But if you want to run a successful photography business, you have to be paid fairly. We’ll help you find the number that allows you to be paid fairly while doing the work you love.

Learn more in our FAQ.

Can’t afford the full course? Don’t need quite all this knowledge? Learn more about the Cost of Doing Business Financial Worksheet we created for you. It’s just $49.

 
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Your Instructors

Crystaline Randazzo (right) is a photographer, filmmaker and content strategist who works with nonprofits and international organizations to share their stories through photography and video. Her goal is vibrant, honest and emotional storytelling that resonates with any audience.

Laura Elizabeth Pohl (left) has photographed and filmed for dozens of nonprofits across the United States, Africa and Asia. Her work has been honored by FotoWeek DC and the United Nations Association Film Festival, among others. She currently works for The Hatcher Group in the USA.


What People Are Saying


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“It can often be quite a challenge to find accurate information and resources online on pricing photography. There is a bit of weariness when you cold email someone to ask a business question. NGO Storytelling closes that gap. Crystaline and Laura have committed themselves not only to elevating their own work, but investing and supporting upcoming non-profit photographers and non-profit organizations. I highly recommend the course and will be sharing in my direct photography communities. It’s actual photographers speaking to photographers, sharing and providing excellent advice and business resources.”

Teanna Woods Okojie, Photographer, Filmmaker and Course beta tester


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“Even after being in the photography business for 17 years I was struggling to figure out pricing for the next stage of my career. I love my work with my wedding and family clients but I have always felt I was destined for more photographically. With a background in photojournalism, diving into the NGO world makes sense after spending my career documenting weddings and families. Finding the NGO Storytelling website was fantastically helpful in and of itself but when I saw they had a course on how to price for NGOs I knew I had to buy it and I am glad I did. The course was a combination of a much needed refresher course and new information which I so badly needed. I feel like I have a leg up that I would have had to spend many hours of trial and error figuring out on my own.”

-Tyler Wirken, Photojournalist, Wedding Photographer, Course Beta Tester 

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"In a profession where every job can be different, it's helpful to see how others navigate common business practices. This course dives right into open and honest conversations about real world situations and topics that are too often ignored. Working with non profits brings a plethora of rewards but also unique challenges. Much of what this course does is empower individuals to ask the tough questions so that your passion projects or work remains maintainable and ultimately successful."

-Rebecca Gaal, Humanitarian and Conservation Photographer and Course beta tester

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“This was a great course! Though I had already done some research, this was invaluable information, not only on pricing, but what to expect when you work and negotiate with nonprofits. I worked in a nonprofit for ten years but didn’t have to deal with any pricing or contract elements. It’s a whole new world being out on my own, working with multiple organizations. I really appreciated Laura and Crystaline’s openness and transparency, which is rare in our field. This course also confirmed my thoughts on price and validated that I should be rightly compensated for the value I bring.”

-Brea Persing, Photographer & Visual Storyteller and Course beta tester

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“Being a full-time, successful humanitarian or documentary photographer also means being a full-time, successful businesswoman. The learning curve is steep for creatives, and hard to grapple with at the beginning stages of your career. We’ve all made mistakes in our pricing, our contracts, our promises to our clients – usually by underestimating our time, sweat & worth. And it’s hard, even daunting, to find someone to mentor us. Crystaline and Laura are professionals dedicated to growing the industry by helping others – educating both budding photographers and the NGOs we serve. Even as a veteran of 10 years in this work, I’ve learned from their wisdom by either seeing something from a new perspective or validating something I’ve been questioning. I wish I had this course when I first changed career paths. I would have made fewer stumbles & felt more confident with the product I was putting out there.”

- Babita Patel, Humanitarian Photographer, Executive Director of KIOO Project and Course beta tester